Eli Whitney did not just create the Cotton Engine – better known as the Cotton Gin, but he created an innovation in production that revolutionized manufacturing – standardized parts and assembly. 100 years later, Henry Ford built the moving assembly line and revolutionized manufacturing again. Now manufacturing has become digitized and the next revolution is underway.
And the digitization of manufacturing opens the door to creating new, break-through products and services. Companies need new tools to manage the complexity of their businesses in order to make better decisions – strategic decisions on what to do, not just how to do it. And the more these decisions are based on the realities of the business itself, the more impact and value they will have for the company. This is why Jim Heppelmann sees PTC providing the tools to manage the complexity of strategic decision making and optimizing the ability to develop strategically, thereby helping PTC customers meet the challenges inherent in creating break-through products and services.
The video below is the unedited keynote presentation at Planet PTC Live as filmed by CADplace If your business needs good strategies, then invest 25 minutes in this talk from PTC's CEO - it will be worth your time!